CRD Connect: Mastering the Art of Communicating Your Value as a Buyer’s Rep

CRD Connect: Communicating Your Value as a Buyer’s Rep

No two years in real estate are ever the same, and things can change quickly. As we enter the new year, it’s likely that 2024 will be no exception. Due to the recent outcome of the Sitzer/ Burnett trial, real estate professionals and consumers are closely examining buyer agency and cooperative compensation. While the long-term effects of the verdict and subsequent appeals are still unfolding, one thing remains clear: knowing and effectively articulating your value as a buyer’s representative is imperative.

Here are some strategies to ensure ongoing transparency and professionalism in the ever-changing real estate landscape:

Educate yourself on the issues 

Visit competition.realtor to understand the issues central to this case, the verdict and the planned appeal. Here, you’ll also find various resources, from infographics, FAQs and articles to videos, which can help you explain the benefits of cooperative compensation and reinforce the value REALTORS® bring to buyers. Furthermore, watch for webinars, resources and workshops provided by your local REALTOR® association that address current industry concerns.

Explain your value 

You don’t just set up showings and open doors; you’re a professional advocate, skilled negotiator and dedicated advisor. To communicate your value to buyers, explain the full spectrum of what you do. 

Download materials such as “179 Ways Agents Who Are REALTORS® Are Worth Every Penny of Their Compensation” and “105 More Ways” detailing your comprehensive service. Additionally, seek resources to help you articulate your unique value proposition and how to market it to potential clients. For example, listen to episode 91 of the CRD Podcast: “Marketing Your Business and Value With Holly Mabery.” 

Employ buyer’s representation agreements 

If you don’t already use a buyer’s representation agreement, start now. These agreements formalize the professional working relationship with clients, detail what services consumers are entitled to, highlight the negotiable nature of commissions and promote transparency with your clients. Many brokerages and local real estate associations provide their agents with standardized buyer’s representation agreement forms.

Earn a designation 

Education is your ally; it solidifies your standing as a dedicated expert and signals to clients that you’ve received specialized training that sets you apart in your market. 

Consider pursuing credentials such as the Accredited Buyer’s Representative (ABR) designation to enhance your skills and demonstrate your dedication to serving buyers at the highest level. As an ABRR designee, you gain access to specific tools and marketing assets like consumer one-sheets that are designed to tackle potential obstacles and showcase the benefits of working with a specialized buyer’s agent.

Ultimately, the ability to clearly convey your unique value proposition- your education, expertise and experience will ensure that clients recognize you as an irreplaceable asset throughout their real estate journey. Embrace and utilize every resource available so that your clients understand the service you offer and the significant value you add.

1734 Properties
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$1,365,000
Neighborhood: Port Charlotte Sec 93
3
Beds
3
Baths
2,232
Sq.Ft.
2015
Year Built
1
Day on Site
D6135195
MLS
$350,000
Neighborhood: Port Charlotte Sec 008
3
Beds
2
Baths
1,130
Sq.Ft.
1987
Year Built
1
Day on Site
C7488163
MLS
$325,000
Neighborhood: Kings Gate Ph 6
2
Beds
2
Baths
1,415
Sq.Ft.
2006
Year Built
1
Day on Site
D6135151
MLS
$289,900
Neighborhood: Port Charlotte Sec 066
3
Beds
2
Baths
1,232
Sq.Ft.
1973
Year Built
1
Day on Site
A4600298
MLS
$1,100,000
Neighborhood: Port Charlotte Sec 87
3
Beds
2F11/2
Baths
2,707
Sq.Ft.
2007
Year Built
1
Day on Site
C7488621
MLS
$319,000
Neighborhood: Maple Leaf Estates
2
Beds
2
Baths
1,836
Sq.Ft.
2005
Year Built
1
Day on Site
C7488340
MLS
$365,000
Neighborhood: Port Charlotte Sec 51 01
3
Beds
1F11/2
Baths
1,303
Sq.Ft.
1963
Year Built
1
Day on Site
A4600720
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$165,000
Neighborhood: Maple Leaf Estates
2
Beds
2
Baths
1,056
Sq.Ft.
1983
Year Built
1
Day on Site
C7487691
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Neighborhood: Port Charlotte Sec 052
3
Beds
2
Baths
1,551
Sq.Ft.
2024
Year Built
1
Day on Site
D6134915
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Neighborhood: Port Charlotte Village
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Beds
2
Baths
1,581
Sq.Ft.
2006
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1
Day on Site
C7487849
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Neighborhood: Port Charlotte Sec 014
3
Beds
2
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1,688
Sq.Ft.
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Year Built
1
Day on Site
T3429668
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Day on Site
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