Discover the Latest 'That's Who We R' Campaign by NAR
The National Association of REALTORS® (NAR) has unveiled its sixth edition of the “That’s Who We R” national advertising campaign, providing consumers with an inside look at the value REALTORS® bring to the table.
This year's campaign will be visible across various modern platforms, including broadcast and streaming services, online and terrestrial audio channels, social media platforms, and custom content collaborations.
The initial wave of advertisements focuses on the theme "Process," featuring both 30-second and 15-second versions to engage viewers effectively.
Additionally, NAR has launched the fourth season of "First-Time Buyer," a Hulu docu-series highlighting the pivotal role REALTORS® play in assisting first-time homebuyers. Each episode showcases a different REALTOR® working with a first-time buyer, illustrating their significance in the real estate journey. The episodes were filmed in Chicago, Oklahoma City, and Tulsa, offering diverse perspectives on homebuying experiences.
“This campaign is hyper-focused on the value that agents who are REALTORS® bring to consumers across the country,” said Nicola Esposito, 2024 chair of NAR’s Consumer Communications Committee. “We’re accentuating REALTOR® expertise by bringing to life genuine moments of connection with our clients, even in the midst of what can be a stressful and unknown process. As a REALTOR®, it is important to me that NAR’s campaign demonstrate the authentic partnership we have with buyer and seller clients.”
Across visual, audio, and digital storytelling, NAR’s campaign highlights what sets REALTORS® apart in a crowded real estate industry: commitment to the REALTOR® Code of Ethics, access to specialized resources and above all, unmatched expertise in the markets and communities in which they live and work.
“There’s no substitute for the expertise, market knowledge and commitment to ethics that define what it means to be a REALTOR®,” said NAR president Kevin Sears, broker at Sears Real Estate in Springfield, Massachusetts. “I’m proud of the work that our 1.5 million members are doing every day to serve their clients – whether they’re working with expanding families or couples looking to downsize, first-time buyers or entrepreneurs looking to grow their business. This campaign spotlights those stories.”
The new creative highlights various points along the path to buying or selling a home. Leveraging a diverse set of characters, locations and scenarios, the spots reinforce the constancy of agents who are REALTORS® at the heart of each transaction. In each scenario, viewers will see how agents who are REALTORS® are committed to putting their clients first, to the closing table and beyond.