Discover the Latest 'That's Who We R' Campaign by NAR

NAR Launches Newest ‘That’s Who We R’ Marketing Campaign

The National Association of REALTORS® (NAR) has unveiled its sixth edition of the “That’s Who We R” national advertising campaign, providing consumers with an inside look at the value REALTORS® bring to the table.

This year's campaign will be visible across various modern platforms, including broadcast and streaming services, online and terrestrial audio channels, social media platforms, and custom content collaborations.

The initial wave of advertisements focuses on the theme "Process," featuring both 30-second and 15-second versions to engage viewers effectively.

Additionally, NAR has launched the fourth season of "First-Time Buyer," a Hulu docu-series highlighting the pivotal role REALTORS® play in assisting first-time homebuyers. Each episode showcases a different REALTOR® working with a first-time buyer, illustrating their significance in the real estate journey. The episodes were filmed in Chicago, Oklahoma City, and Tulsa, offering diverse perspectives on homebuying experiences.

“This campaign is hyper-focused on the value that agents who are REALTORS® bring to consumers across the country,” said Nicola Esposito, 2024 chair of NAR’s Consumer Communications Committee. “We’re accentuating REALTOR® expertise by bringing to life genuine moments of connection with our clients, even in the midst of what can be a stressful and unknown process. As a REALTOR®, it is important to me that NAR’s campaign demonstrate the authentic partnership we have with buyer and seller clients.” 

Across visual, audio, and digital storytelling, NAR’s campaign highlights what sets REALTORS® apart in a crowded real estate industry: commitment to the REALTOR® Code of Ethics, access to specialized resources and above all, unmatched expertise in the markets and communities in which they live and work.

“There’s no substitute for the expertise, market knowledge and commitment to ethics that define what it means to be a REALTOR®,” said NAR president Kevin Sears, broker at Sears Real Estate in Springfield, Massachusetts. “I’m proud of the work that our 1.5 million members are doing every day to serve their clients – whether they’re working with expanding families or couples looking to downsize, first-time buyers or entrepreneurs looking to grow their business. This campaign spotlights those stories.”

The new creative highlights various points along the path to buying or selling a home. Leveraging a diverse set of characters, locations and scenarios, the spots reinforce the constancy of agents who are REALTORS® at the heart of each transaction. In each scenario, viewers will see how agents who are REALTORS® are committed to putting their clients first, to the closing table and beyond.

“In today’s fast-evolving real estate landscape, buyers and sellers need professionalism and expertise more than ever,” said Nykia Wright, NAR interim CEO. “Agents who are REALTORS® deliver unmatched value every step of the way, working to make the dream of homeownership a reality for clients across the country.”

633 Properties
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$425,000
Neighborhood: Overbrook Gardens
3
Beds
2
Baths
1,225
Sq.Ft.
1973
Year Built
2
Days on Site
D6137098
MLS
$150,000
Neighborhood: Port Charlotte Sec 084
2
Beds
2
Baths
1,240
Sq.Ft.
1981
Year Built
2
Days on Site
D6137081
MLS
$268,500
Neighborhood: Pine Haven
2
Beds
1
Baths
648
Sq.Ft.
1957
Year Built
2
Days on Site
D6137049
MLS
$305,000
Neighborhood: Port Charlotte Sec 074
2
Beds
2
Baths
978
Sq.Ft.
1984
Year Built
2
Days on Site
O6217579
MLS
$489,000
Neighborhood: Port Charlotte Sub Sec 69
3
Beds
2
Baths
1,752
Sq.Ft.
2024
Year Built
5
Days on Site
T3535617
MLS
Open 6/30
1952 Greenlawn Dr Englewood,  FL 34223
$825,000
Neighborhood: Overbrook Gardens
3
Beds
2
Baths
1,694
Sq.Ft.
1982
Year Built
5
Days on Site
A4613490
MLS
$699,999
Neighborhood: Englewood Isles Sub
3
Beds
2
Baths
2,307
Sq.Ft.
1985
Year Built
5
Days on Site
N6133499
MLS
$849,900
Neighborhood: Spinnaker Bay
3
Beds
2
Baths
1,242
Sq.Ft.
1987
Year Built
5
Days on Site
T3535915
MLS
$685,000
Neighborhood: Englewood Golf Course
3
Beds
2F11/2
Baths
2,317
Sq.Ft.
2001
Year Built
5
Days on Site
D6137019
MLS
$219,900
Neighborhood: Golden Tee Ph 01 Bldg 14
2
Beds
2
Baths
933
Sq.Ft.
1991
Year Built
5
Days on Site
D6136842
MLS
$149,000
Neighborhood: Polynesian Village
2
Beds
2
Baths
1,144
Sq.Ft.
1981
Year Built
5
Days on Site
D6137076
MLS
$228,000
Neighborhood: Prospect Park Sub Of Blk 5
3
Beds
1
Baths
1,104
Sq.Ft.
1978
Year Built
6
Days on Site
D6136918
MLS

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