Leading the Way: Why Recruits are Drawn to Your Leadership and Vision

For someone looking to join our industry, there are lots of options from which to choose. According to NAR, there are 106,548 real estate brokerage firms in the United States. It appears, in this market, there’s a business model for everyone. Full-service. Limited service. Listing service for FSBO. Brick and mortar. Virtual. Cap. High split. Low split.  100%. The sky’s the limit for someone looking to find a real estate home.  

Despite all that, YOU are the biggest factor in determining if a recruit will join your brokerage. They buy you. You’re the one that will help them launch a business. You’re the one that will help reenergize and grow an existing business. You’re linked to their income, success and their future. That’s a lot of pressure. So, how do you sell all that? Here are some thoughts to consider.  

  • Be real. 

Shoot straight. Paint an accurate picture of what life is like in real estate today.  Present the good and the bad. Explain in detail how your brokerage works. Dig into the comp plan. Talk about a day in the life of one of your agents. Talk about the highs and the lows.        

  • Be the leader.   

Explain how you’re going to help them build an awesome business, earn income beyond their wildest dreams, and have success they could have never imagined. Clearly outline the roadmap of how you are going to take them there–step by step.    

  • Attract. 

Attraction is always better than promotion. Create an awesome, top-notch culture. Make your agents feel like they are a part of something great. Offer services that matter. Have fun. Sell a lot and make tons of money. Others in the industry will notice. New agents will feel the energy. Suddenly, attraction is your best recruiting tool. You don’t have to look for them–they will seek you out.    

  • Take care of yourself.    

Our jobs are stressful. Trying to find the right balance can be a challenge.  Occasionally, we all need an ear to bend, a friend to bounce ideas off or a trusted colleague to help guide us professionally. The executive coaching team at Sherri Johnson Coaching and Consulting has years of experience and the professional know-how to help you manage your leadership role.

1036 Properties
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$384,999
Neighborhood: Port Charlotte Sub 05
4
Beds
2F11/2
Baths
2,031
Sq.Ft.
1999
Year Built
1
Day on Site
D6136065
MLS
$385,000
Neighborhood: Port Charlotte Sub 51
3
Beds
2
Baths
1,679
Sq.Ft.
1999
Year Built
1
Day on Site
C7491166
MLS
$619,500
Neighborhood: Bobcat Trail
4
Beds
3
Baths
2,411
Sq.Ft.
2003
Year Built
1
Day on Site
C7490997
MLS
$424,000
Neighborhood: Port Charlotte Sub 19
3
Beds
2
Baths
1,425
Sq.Ft.
2004
Year Built
1
Day on Site
N6132389
MLS
$940,500
Neighborhood: Port Charlotte Sub 50
3
Beds
3
Baths
2,335
Sq.Ft.
1992
Year Built
1
Day on Site
C7491090
MLS
$440,000
Neighborhood: Port Charlotte 51
3
Beds
2
Baths
2,099
Sq.Ft.
2004
Year Built
1
Day on Site
O6196188
MLS
$360,000
Neighborhood: Port Charlotte Sub 51
3
Beds
2
Baths
1,788
Sq.Ft.
2004
Year Built
1
Day on Site
O6196443
MLS
$439,000
Neighborhood: Warm Mineral Spgs
3
Beds
3
Baths
1,887
Sq.Ft.
2006
Year Built
1
Day on Site
N6132406
MLS
$354,900
Neighborhood: Port Charlotte Sub 23
3
Beds
2
Baths
1,464
Sq.Ft.
2024
Year Built
1
Day on Site
O6197632
MLS
$195,000
Neighborhood: Harbor Isles Ph 5
2
Beds
2
Baths
1,137
Sq.Ft.
1993
Year Built
2
Days on Site
N6129929
MLS
$530,000
Neighborhood: Port Charlotte Sub 49
3
Beds
2
Baths
1,913
Sq.Ft.
2024
Year Built
2
Days on Site
C7491362
MLS
$380,000
Neighborhood: Port Charlotte Sub 37
3
Beds
2
Baths
1,249
Sq.Ft.
1993
Year Built
2
Days on Site
A4607315
MLS

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