United Real Estate Broadens Reach with Second Expansion in North Alabama

United Real Estate has announced its second expansion in Huntsville, Alabama, solidifying its position in the top three residential brokerages in the local market. United’s Leading Edge Real Estate Group, which joined United’s national network in 2022, and Huntsville-based Revolved Realty have merged operations.

The combined companies and their 300 agents will operate as Leading Edge Real Estate Group. Revolved Realty co-founder, Tim Knox joins the team as president to advance the long-term success of the combined operations and will remain the managing broker of two former Revolved Realty offices in Huntsville. The company says no role changes are planned for Leading Edge Real Estate Group’s founders, Danny and Charlene Sullivan. Agents will gain additional new tools, training and resources deployed through United’s Bullseye™ Cloud proprietary productivity platform.

“The merger of these two great local brokerages, combined with the backing of our national partner United Real Estate, offers limitless opportunities for buyers and sellers across north Alabama and southern Tennessee. And for the thousands of REALTORS® who call this area home, our commitment to helping agents build long-term, legacy businesses has never been greater,” stated Tim Knox and Chelsea McKinney, founders of Revolved Realty. “That’s the banner we will carry as we go forth and expand our marketshare here and eventually statewide.”

In today’s market, brokerages have a tremendous opportunity to join forces for long-term competitive advantage and survival.

“Tim and his team bring new energy into the company. Together, we have great synergy and focus and can leverage each person’s expertise to accomplish goals that previously seemed insurmountable. The services and tools we’ll bring to our service footprint will be huge for our market and for the agents. Together, we are now the third-largest in unit sales in our marketplace, and our combined strengths are a catalyst for continued growth,” said Danny and Charlene Sullivan, founders of Leading Edge Real Estate Group, in a statement.

The release notes that over the last decade, the real estate industry has shifted from commission-split brokerage models to transaction-fee models. New-generation models that entered the market have shown growth, while legacy models have reported declines in agent count, sales volume and unit sales. COVID-19 magnified those trends. According to a data-backed study examining brokerage profitability by real estate tech strategist Mike DelPrete, United was one of two national brokerages to be profitable in Q1 2023.

As brokerages move further into the new real estate market, change and innovation will become imperative for survival. In hindsight, we will look back and realize 2023 was the turning point for both legacy and new-generation models, the release added.

“Danny, Tim, Charlene, Chelsea and their respective employees and agents are creating forward momentum. What’s very exciting is that we have a carefully crafted strategic plan to navigate their agents successfully into the future. Today’s real estate landscape is vastly different than just five years ago, and these entrepreneurs are leveraging their unique talents and United Real Estate’s national resources to great advantage for their company and agents,” stated Rick Haase, president of United Real Estate.

1313 Properties
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$374,900
Neighborhood: Bird Bay Ii
2
Beds
2
Baths
1,031
Sq.Ft.
1979
Year Built
1
Day on Site
N6132482
MLS
$360,000
Neighborhood: Casa Del Lago
3
Beds
2
Baths
1,383
Sq.Ft.
2002
Year Built
1
Day on Site
A4607550
MLS
$339,900
Neighborhood: Venice Costa Brava
2
Beds
2
Baths
900
Sq.Ft.
1974
Year Built
1
Day on Site
N6132464
MLS
Open 4/21
12272 Stuart Dr Venice,  FL 34293
$785,000
Neighborhood: Grand Palm Phase 3A(B)
3
Beds
2
Baths
2,152
Sq.Ft.
2017
Year Built
1
Day on Site
N6132445
MLS
$1,219,500
Neighborhood: Che Vista Condo
3
Beds
2
Baths
1,674
Sq.Ft.
2018
Year Built
1
Day on Site
A4607472
MLS
$529,900
Neighborhood: Oak Run Ii At Sarasota Nationa
2
Beds
2
Baths
1,852
Sq.Ft.
2015
Year Built
1
Day on Site
A4607152
MLS
$487,899
Neighborhood: Venice Palms Ph 1
2
Beds
2
Baths
1,907
Sq.Ft.
1999
Year Built
1
Day on Site
N6132473
MLS
$1,650,000
Neighborhood: Venice Gulf View Sec Of
3
Beds
3
Baths
1,974
Sq.Ft.
1950
Year Built
1
Day on Site
D6136153
MLS
$409,900
Neighborhood: Terrace Homes St Andrews Park
2
Beds
2
Baths
1,841
Sq.Ft.
2002
Year Built
1
Day on Site
N6132319
MLS
$339,900
Neighborhood: Venice Gardens
3
Beds
2
Baths
1,489
Sq.Ft.
1974
Year Built
1
Day on Site
T3519884
MLS
$378,000
Neighborhood: Ravinia
3
Beds
2
Baths
1,439
Sq.Ft.
2005
Year Built
1
Day on Site
C7491427
MLS
$324,321
Neighborhood: Venice Gardens
2
Beds
2
Baths
1,288
Sq.Ft.
1973
Year Built
1
Day on Site
N6132499
MLS

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